American Suzuki Files Bankruptcy

Echo3Niner · 11-05-12, 23:43

http://www.superbikeplanet.com/2012/...05suuzkibk.htm

American Suzuki Files Bankruptcy
by staff
Monday, November 05, 2012

In a long predicted move, American Suzuki filed chapter 11 bankruptcy today in California. Suzuki announced via press release that they intend to stop selling automobiles in the the US.

Suzuki will continue to sell motorcycles and ATVs in the US.

noclue90 · 11-05-12, 23:45

Why did they ever make cars in the first place? Do what you do best. Competitive advantage is Econ 101.

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MacBandit · 11-06-12, 00:39

Except for Suzuki is one of the largest auto importers to China. This is why VW bought into them so that they had a foothold on the large auto market in the world. They make a good car they just don't know how to market to the American market.

TwoWheeledWonder · 11-06-12, 01:47

Quote:

Originally Posted by noclue90

Why did they ever make cars in the first place? Do what you do best. Competitive advantage is Econ 101.

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A lot of people do not realize most companies like this do not just start making cars when they come to the US, Suzuki is a large maker over in China and many Asian countries. Econ 101 does not teach you that.

Kia before Hyundai bought them, used to just re badge Fords hence why their emblem is the shape that it is and had hardly any business in the US, but now look at them. They out sell a lot of cars especially this year and I imagine the future coming years if they keep up with quality over income.

allaussiegrown · 11-06-12, 05:59

Suzuki Cars are big here in Aus. They are going strong.

Neanderthal · 11-06-12, 16:53

Quote:

Originally Posted by TwoWheeledWonder

....

Kia before Hyundai bought them, used to just re badge Fords hence why their emblem is the shape that it is and had hardly any business in the US...

Brand image can make or break a product. Why Daewoo will never make it in the USA:

noclue90 · 11-06-12, 16:58

Quote:

Originally Posted by TwoWheeledWonder

A lot of people do not realize most companies like this do not just start making cars when they come to the US, Suzuki is a large maker over in China and many Asian countries. Econ 101 does not teach you that.

Kia before Hyundai bought them, used to just re badge Fords hence why their emblem is the shape that it is and had hardly any business in the US, but now look at them. They out sell a lot of cars especially this year and I imagine the future coming years if they keep up with quality over income.

But no in the US. There are too many other long standing manufacturers. Just because it works in China doesn't mean it will work here.

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MacBandit · 11-06-12, 23:49

It would work here if they just new how to market and built cars specifically for the American idiot.

The Daewoo emblem looks like a V-Strom to me.

Echo3Niner · 11-07-12, 00:35

Remember American Suzuki is just the importer of Suzuki's in the USA; so this just means they'll stop importing Suzuki cars, not that they will stop being made.

It also means, that they will continue to import some motorcycles and ATV's (they have never brought all their models here anyway).

TwoWheeledWonder · 11-07-12, 00:40

Quote:

Originally Posted by noclue90

But no in the US. There are too many other long standing manufacturers. Just because it works in China doesn't mean it will work here.

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Exactly, as Mac said they just need to learn to appeal to the US crowd, which is surprisingly very difficult in this country, since many people base car looks off of status, where in most Asian countries a car for just what they were made for getting from point A to point B.

11-05-12, 23:43	#1
Echo3Niner Member Join Date: Jun 2010 Location: Fredericksburg, VA Posts: 192	American Suzuki Files Bankruptcy http://www.superbikeplanet.com/2012/...05suuzkibk.htm American Suzuki Files Bankruptcy by staff Monday, November 05, 2012 In a long predicted move, American Suzuki filed chapter 11 bankruptcy today in California. Suzuki announced via press release that they intend to stop selling automobiles in the the US. Suzuki will continue to sell motorcycles and ATVs in the US. __________________ *Semper Fi* Cmd MGySgt of the 1st Tri Div; Daytona RG, 2nd Gen BN, SE Co. (#1) Retired member: Sixth Gen Militia - 1st VTEC BN (#215) 2011 Triumph Daytona 675 Special Edition Triumph Arrow Slip-on Carbon Tank Protector Gel seats Helibars TracStar Former 2007 RW&B VFR800 Marine Veteran & father of Sgt. Doug; (2 tours: Iraq) AND Former 2nd Lt. Corielle; VMI NROTC/Marine Grad “Reveal to us the metal of thy character; suffer the courage of thy convictions.”
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11-05-12, 23:45	#2
noclue90 Senior Member Join Date: Feb 2012 Location: Springfield, MO Posts: 2,438	Why did they ever make cars in the first place? Do what you do best. Competitive advantage is Econ 101. Sent from my iPhone using Motorcycle.com App __________________ 2009 Triumph Street Triple- White Lightning 2007 Triumph Daytona- Golden Thunder Ozark Mountions Rat Raid- April 25-28, 2013
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11-06-12, 00:39	#3
MacBandit Senior Member Join Date: Sep 2008 Location: Seattle Posts: 7,655	Except for Suzuki is one of the largest auto importers to China. This is why VW bought into them so that they had a foothold on the large auto market in the world. They make a good car they just don't know how to market to the American market. __________________ http://www.triumphinstructions.com http://www.triumph.co.uk/uk/Handbooks.aspx http://www.rideatriumph.com/
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11-06-12, 05:59	#5
allaussiegrown Member Join Date: Feb 2011 Location: Sydney Posts: 519	Suzuki Cars are big here in Aus. They are going strong. __________________ I still get those 'oh shit' moments.... The day I don't, is the day I stop riding. '11 675R Werkes Slip On Pipe + STD Fender Elim + Intergrated Tailight - ZG Double Bubble DS - Dual HID Headlights and Angel Eyes with Coloured Headlight Housing - Red Seat Cowl - LED Strip Indicators - 1050 Throttle Tube - Attack Reasrsets (Red Pegs) - Powdercoated wheels and Sidestand - GB protection Kit - CRG Levers folding - Saddlemen CF Track Seat - Watsens
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11-06-12, 23:49	#8
MacBandit Senior Member Join Date: Sep 2008 Location: Seattle Posts: 7,655	It would work here if they just new how to market and built cars specifically for the American idiot. The Daewoo emblem looks like a V-Strom to me. __________________ http://www.triumphinstructions.com http://www.triumph.co.uk/uk/Handbooks.aspx http://www.rideatriumph.com/
Status: Online

11-07-12, 00:35	#9
Echo3Niner Member Join Date: Jun 2010 Location: Fredericksburg, VA Posts: 192	Remember American Suzuki is just the importer of Suzuki's in the USA; so this just means they'll stop importing Suzuki cars, not that they will stop being made. It also means, that they will continue to import *some* motorcycles and ATV's (they have never brought all their models here anyway). __________________ *Semper Fi* Cmd MGySgt of the 1st Tri Div; Daytona RG, 2nd Gen BN, SE Co. (#1) Retired member: Sixth Gen Militia - 1st VTEC BN (#215) 2011 Triumph Daytona 675 Special Edition Triumph Arrow Slip-on Carbon Tank Protector Gel seats Helibars TracStar Former 2007 RW&B VFR800 Marine Veteran & father of Sgt. Doug; (2 tours: Iraq) AND Former 2nd Lt. Corielle; VMI NROTC/Marine Grad “Reveal to us the metal of thy character; suffer the courage of thy convictions.”
Status: Offline

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