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Old 11-05-12, 23:43   #1
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Default American Suzuki Files Bankruptcy

http://www.superbikeplanet.com/2012/...05suuzkibk.htm

American Suzuki Files Bankruptcy
by staff
Monday, November 05, 2012

In a long predicted move, American Suzuki filed chapter 11 bankruptcy today in California. Suzuki announced via press release that they intend to stop selling automobiles in the the US.

Suzuki will continue to sell motorcycles and ATVs in the US.
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Old 11-05-12, 23:45   #2
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Why did they ever make cars in the first place? Do what you do best. Competitive advantage is Econ 101.


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Old 11-06-12, 00:39   #3
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Except for Suzuki is one of the largest auto importers to China. This is why VW bought into them so that they had a foothold on the large auto market in the world. They make a good car they just don't know how to market to the American market.
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Old 11-06-12, 01:47   #4
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Quote:
Originally Posted by noclue90 View Post
Why did they ever make cars in the first place? Do what you do best. Competitive advantage is Econ 101.


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A lot of people do not realize most companies like this do not just start making cars when they come to the US, Suzuki is a large maker over in China and many Asian countries. Econ 101 does not teach you that.


Kia before Hyundai bought them, used to just re badge Fords hence why their emblem is the shape that it is and had hardly any business in the US, but now look at them. They out sell a lot of cars especially this year and I imagine the future coming years if they keep up with quality over income.
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Old 11-06-12, 05:59   #5
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Suzuki Cars are big here in Aus. They are going strong.
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Old 11-06-12, 16:53   #6
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Quote:
Originally Posted by TwoWheeledWonder View Post
....

Kia before Hyundai bought them, used to just re badge Fords hence why their emblem is the shape that it is and had hardly any business in the US...
Brand image can make or break a product. Why Daewoo will never make it in the USA:



























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Old 11-06-12, 16:58   #7
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Quote:
Originally Posted by TwoWheeledWonder View Post
A lot of people do not realize most companies like this do not just start making cars when they come to the US, Suzuki is a large maker over in China and many Asian countries. Econ 101 does not teach you that.


Kia before Hyundai bought them, used to just re badge Fords hence why their emblem is the shape that it is and had hardly any business in the US, but now look at them. They out sell a lot of cars especially this year and I imagine the future coming years if they keep up with quality over income.
But no in the US. There are too many other long standing manufacturers. Just because it works in China doesn't mean it will work here.


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Old 11-06-12, 23:49   #8
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It would work here if they just new how to market and built cars specifically for the American idiot.

The Daewoo emblem looks like a V-Strom to me.
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Old 11-07-12, 00:35   #9
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Remember American Suzuki is just the importer of Suzuki's in the USA; so this just means they'll stop importing Suzuki cars, not that they will stop being made.

It also means, that they will continue to import some motorcycles and ATV's (they have never brought all their models here anyway).
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Old 11-07-12, 00:40   #10
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But no in the US. There are too many other long standing manufacturers. Just because it works in China doesn't mean it will work here.


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Exactly, as Mac said they just need to learn to appeal to the US crowd, which is surprisingly very difficult in this country, since many people base car looks off of status, where in most Asian countries a car for just what they were made for getting from point A to point B.
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